Source: Celebrity Sex Tapes Bankrolling Porn Industry

The one thing about celebrity sex tapes is they dont fall into any sort of schedule. Sometimes its two or three in a row and then not any for a year.So it depends if were able to find some or not, he said. This year weve been lucky with Farrah and Sydney.Ultimately they are not a huge part of our business, but its what helps to drive our brand, and gets the name out there, and drives traffic to all of the Vivid properties. He does, however, acknowledge pursuing young women in the news.Absolutely.Yes, yes, yes.Were very proactive, Hirsch said. If we see something in the news we try to contact them or make them some sort of public offer. Our sources say this pursuit is a huge change in how the industry works. Where companies like Vivid once waited for a homemade sex tape to be leaked to them a la Pamela Anderson and Tommy Lees tape in1995 nowadays, the company prefersto make them happen themselves. Sydney Leathers, New York mayoral candidate Anthony Weiners former sexting partner, was lured by the money and fame that a celebrity sex tape brings.In an early interview with FOX411, she said she had rejected an offer to make a sex tape with Vivid. But less than a week later, the 23-year-old did indeed shoot a porno with a porn pro for Vivid, for a large, undisclosed sum of money. According to Leathers, her change of heart happened because: Everyone already thought I did it, so why not? Jasmine Waltz is a model and actress whohas appeared in the films “Demon” and “Poker Run.” Waltz made a private sex tape with her ex-boyfriend, and told a tale of how Vivid not only wanted her to sign off on her personal tape, but make another one under the companys direction. It was something that was made already (with her ex-boyfriend). I definitely sort of had forgotten that it had been made.After some things have happened in my life, I was approached by Vivid where they wanted to do a deal where they pick a porn star, or whoever I pick, and they would film the whole thing, she said. I turned that down, and then it must have been like seven or eight months later that Exquisite Films had gotten an email from whoever had gotten the tape (with the ex boyfriend).(They said) we cant do this without your consent, well pay you X-amount of dollars, and theyll edit it.I didnt think there was [anything] too raunchy about it.I didnt want a porn company filming something under their control. Waltz also explained that her tape did not make a big splash because she signed with Exquisite instead of Vivid.Because Vivid and TMZ have such a strong bond together, it was thrown under the rug.I just know the two owners are very tight. Waltz said. The minute something like that happens they call them and have them break all of the news.Its a very hot news story, so for TMZ to give the exclusive, they stay loyal to each other. An adult entertainment insider backed up Waltzs claims, as did Howard Levine, the president of Exile video, a division of Exquisite, which ended up releasing Waltzs tape. “When we were putting out the Jasmine Waltz title from Exile Distribution and contacted TMZ to do a piece on it, they refused, Levine said. Did it affect her sales because of TMZ?Yes, it did affect sales, but it still did very well.” Hirsch denied the claims Vivid and TMZ had a special relationship. “Thats nonsense, he said.

Celebrity Powers Saks Fifth Avenue

The celebrity has starred in the hit ABC series Scandal and will endorse the brand through in-store, online and on-screen platforms starting Oct 2. Moreover, Saks several products and accessories will be sported by Kerry Washington will be promoted through the upcoming episodes of Scandal. In return, the New York flagship store of Saks Fifth Avenue will showcase a window installation of the trends worn by Ms. Washingtons character Olivia Pope in the series. The partnership is going to be beneficial for the retailer as the series will familiarize youngsters with Saks fashion trends as Olivia Pope sports them. The company is aiming to boost sales of the Saks Fifth Avenue by these promotional campaigns. After suffering decline in comps and poor top line results for several past quarters, Saks has recently ramped up its marketing and promotional activity (advertising campaigns and loyalty credit card programs) to boost sales. Although such promotional campaigns have decreased merchandise margins, it is expected to drive earnings over the long term. It has chosen the omni channel retailing in order boost sales in the coming quarter. Saks will sell itself to Canadas private retailer Hudsons Bay, parent of apparel chains like Lord & Taylors in the U.S. The deal is expected to be completed by end of calendar 2013. Saks currently holds a Zacks Rank #4 (Sell). Other stocks in the retail and wholesale sector worth considering are Citi Trends Inc.