Music Review: Miley Cyrus Shows Promise On 4th Album, ‘bangerz’

The Korean auto giant has signed on as the exclusive title sponsor of the 90-minute live show. Major advertisers want and are willing to pay a premium to reach a young, engaged audience. YouTube is staying mum, but ad rates for its award show could easily demand rates 25-50 percent higher than usual fare. While theres been some softening of video ad rates over the last several months given so much available inventory, music video ad rates have stayed consistently strong on YouTube, according to video ad buying platform TubeMogul . Launching the YouTube Music Awards is offense programming. YouTube is the No. 1 search engine in the world for music, says BTIG media analyst Rich Greenfield. The YouTube Music Awards are a logical step. We see how original programming helped Netflix increase its traffic. A wide-range of competitors want to be the music streaming service of choice, whether its Vevo or Vimeo. Recently launched iTunes Radio, Spotify and Pandora, theyre all competition for the ears and hearts of the music audience. Google may have recently invested an estimated $40-$50 million in Vevo to keep the services high quality videos coming, but the two are frienemies, as GigaOm pointed out . The same day YouTube announced its award show, Vevo touted the launch of a version of its system for Germany, a country where YouTube has run into major regulatory hurdles. YouTube VP-marketing Danielle Tiedt told Advertising Age the award show is a demonstration of how essential YouTube is to the music ecosystem and how it supports artists. In addition, the YouTube Awards is an opportunity to promote more of YouTubes polished content elsewhere on the service to a mass audience.Theres good reason YouTube has opened posh studios in Los Angeles, London and Tokyo and plowed more than $300 million into the coffers of top video talent. Have no doubt, YouTube is taking direct aim at legacy networks.

Sinead O’Connor blasts Simon Cowell for ‘murder of music’; Annie Lennox slams music video ‘pornography’

The former “Hannah Montana” star kicks off the 13-track set with “Adore You,” a downbeat song about love. Other tracks that follow with that energy – “Wrecking Ball,” “My Darlin'” and “Somewhere Else” – capture a more mature, nuanced side of Cyrus that we haven’t seen much of – and that’s a welcome change. When she explores the different emotions of her character and doesn’t play the caricature that she’s become, you’re able to appreciate Cyrus as an artist. If using the phrase “artist” and Cyrus is shocking, it follows the theme of “Bangerz” – which surprises you, in a good way. When Cyrus teased the album with the radio-friendly party anthem “We Can’t Stop” – a song originally created for Rihanna – and said producers would include Pharrell, Dr. Luke and will.i.am, the album seemed like it was going to be a hit machine in the vein of Rihanna or Katy Perry. But Cyrus’ jams don’t sound like insta-hits; some tracks even feel experimental as she blends elements of alternative, upbeat pop, soft rock with hints of R&B and hip-hop. The Britney Spears-assisted “SMS (Bangerz)” and the Pharrell-produced “(hash)GETITRIGHT” are addictive, feel-good, up-tempo pop tunes; “FU” – guess what it stands for – has Cyrus semi-angry over a dramatic beat, and it makes for an overall punchy and amazing track; and “4×4,” featuring Nelly, is a pop-twang adventure. Even “Do My Thang” – where Cyrus isn’t too convincing as a rapper – sounds good thanks to the groovy hook that she sings, and will.i.am’s Southern hip-hop-flavored beat. Cyrus’ outlandish behavior is helping her get attention. She’s become a social media queen, the talk of every news program and music’s “it” girl, even stealing thunder from new releases by Perry and Lady Gaga. It’s good for the Pop Star Cyrus, but for Artist Cyrus? Not so much.

CULVER CITY, CA - MAY 19:  YouTube CMO Daniell...

icons took jabs at the music industry, petty judges on singing reality competitions and the hypersexualized music videos bombarding audiences today. By Chiderah Monde / NEW YORK DAILY NEWS Sunday, October 6, 2013, 12:22 PM Comment Sinead O’Connor name-checked Simon Cowell as a murderer of music in a new interview, following her Miley Cyrus open letter rants. After Sinead O’Connor ripped Miley Cyrus and the music industry for promoting “prostitution,” the Irish singer got even more specific with the name droppingrailing music executives like Simon Cowell for their hand in what she considers the “murder” of music. “I feel sorry for the murder of music and rock ‘n’ roll,” O’Connor, 47, said in an interview with Ireland’s “Late Late Show,” according to E! News. RELATED: SINEAD O’CONNOR FIRES BACK AT MILEY CYRUS AGAIN “Because of Simon Cowell, (and others, like TV music judge) Louis Walsh. It all amounts to the murder of music.” The “Nothing Compares 2 U” singer caused a stir after posting an open letter to Cyrus , 20, on her website, cautioning her not to become a “prostitute” of the music industry. Vittorio Zunino Celotto/Getty Images British singer Annie Lennox also slammed new music videos from young female singers as pornography. In the lengthy post Thursday, O’Connor said Cyrus was perpetuating a sexist system in which music execs make money off of talented, but hyper-sexualized women. The motherly gesture wasn’t well received by the “We Can’t Stop” singer, thus igniting a back-and-forth between the two that O’Connor said is now “over.” RELATED: SINEAD OCONNOR TO MILEY CYRUS: DON’T LET THEM ‘PROSTITUTE’ YOU “There’s a certain alarm that needs to be rung and I know there are a lot of musicians around the country and around the world that will agree,” she continued in the TV interview. “The power of rock ‘n’ roll to change things, to move people, is being murdered by all this worship of fame, ‘Pop Idol,’ ‘X Factor,’ all this stuff.” RELATED: MILEY CYRUS HOSTS AND PERFORMS ON SNL The ‘No More I Love You’s’ singer didn’t name Rihanna, Miley Cyrus and Britney Spears in her Facebook rant, but alluded to their raunchy new videos as ‘new lows.’ Similarly, musician Annie Lennox appeared to second O’Connor’s concerns, speaking out against the “pornographic” music videos from female singers bombarding the Internet and television in a lengthy Facebook post. Without naming Rihanna, Miley Cyrus and Britney Spearswhose recently released music videos have warranted backlash for their racinessLennox, 58, wrote that she is “disturbed and dismayed” at the overt sexuality.