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City Marketing

City Marketing is committed to taking steps to improve the liveability and quality of life through economic growth and tourism while maximising awareness and use of the City of Fremantle services. Part of the role of the City Marketing team is to build and maintain relationships with organisations such as the Chamber of Commerce, government departments and private local businesses.

City Marketing encompasses three areas;

· Economic Development – taking steps to improve Fremantle through economic growth.

· Organisational Marketing – promoting the organisation, City of Fremantle, and its services.

· Place Marketing – promoting and marketing Fremantle to residents and visitors (local, interstate and international)

Each member of the City Marketing team is passionate about Fremantle and its future and is devoted to continually promote and improve life in this great Port City. To meet the City Marketing team, click here

Business in Fremantle

City Marketing has an aim to create better business for all Fremantle businesses by attracting more businesses, visitors and events to the City. This initiative is funded through revenues from differential business and residential rates. To check if your commercial property falls within the zone encompassing the differential rate, click the attached map. The project is managed by the City Marketing team who have support from the Economic Development and Marketing Advisory Committee. Both the City Marketing team are on hand to answer your queries and are open to new ideas on how to promote Fremantle.
As this initiative primarily benefits businesses, all businesses are encourage to contact the City Marketing team on (08) 9432 9913 or citymarketing@fremantle.wa.gov.au with any related queries or concerns.
The members of the Advisory Committee contact details, click here.

Sponsorship Application Now Open!
As part of the City Marketing project to promote Fremantle, the City of Fremantle has a commitment to support projects and organisations that promote and market the City with the aim to create better commerce for all Fremantle businesses. To view the application form, click here. To view the assessment form, click here.

Business New(s)

The Find Yourself in Fremantle campaign continues to build Fremantle as a locally, nationally and internationally recognised brand.

Satisfaction levels high for tourists to Fremantle
Asset Research’s May 2009 City of Fremantle Tourism Survey shows that 90 per cent of tourists are extremely happy with the range of venues, more than 80 per cent are satisfied with the levels of service and 13 per cent said that extended retail trading hours would improve their experience while in the port city. Around 40 per cent of visitors to Fremantle do so to holiday, of those, 54 per cent are from overseas and 35 per cent from interstate.

Friday night trading: have your say
The City of Fremantle’s marketing team is currently putting together a report on the effectiveness of Friday night trading and would like your feedback. Please send your emails to citymarketing@fremantle.wa.gov.au

Ian McKenzie from Asset Research presented an overview of the latest business climate survey in Fremantle. One of the key elements was the large increase in businesses that are concerned about the state of the Australian economy.

To view ian Mckenzie's Business climate survey click here

David West, a renowned advisor in small business and retail, highlighted world trends and practical low cost ideas of how to improve your business.

To view David West's Business Presentation click here

Leanne Wesche, as a committed Fremantle business woman and the 2008 Telstra Business Woman of the Year talked passionately about her journey in the business world. The key theme from Leanne’s talk was don’t be more disappointed by the things you didn’t do than the things you do. Sail away from the safe harbour and catch the trade winds in your sales.

To view Leanne Wesche's business Presentation click here

Starlight Purple Haze
The City of Fremantle Encourages businesses and the community to get behind the Starlight Purple Haze fund raising efforts. This is a great initiative and with key program, including breakfast and parties involving key stakeholders such as the Fremantle Football Club and Fremantle Ports. You can show your support by making a donation or hold a party to support the Starlight cause, Fremantle and ‘Purple Haze.’ More details can be found on www.starlight.org.au.

For further information please contact City Marketing on (08) 9432 9913 or citymarketing@fremantle.wa.gov.au

Retail Coffee Club

Enthusiastic retailers meet with City Marketing staff every Wednesday morning for a coffee and a chat about retail in Fremantle. Everyone is welcome, if you would like to come along email citymarketing@fremantle.wa.gov.au The venue changes on a monthly basis to support local Fremantle cafes.